Ribaso
Insurance Technology · B2B Platform
A unified insurance platform that simplifies complex workflows for agents, brokers, and businesses across web, desktop, iOS, and Android.
I'm Sai Bharadwaj, a Product Designer with 4+ years of experience designing B2B, enterprise, and consumer products, from understanding the problem to shipping practical, production-ready experiences.
A few products I've taken from a messy problem to something people actually use.
Explore all work
Insurance Technology · B2B Platform
A unified insurance platform that simplifies complex workflows for agents, brokers, and businesses across web, desktop, iOS, and Android.
Industrial Technology · Enterprise · E-commerce
Simplifying industrial product discovery and workflows for engineers, procurement teams, and technical buyers navigating 1,200+ specialized cable products.
Premium D2C · Women's Care
A full storefront build for a premium women's care brand, giving a category that usually feels clinical a calm, editorial identity instead.
A simple, structured approach to turn complexity into practical, usable products.
Talk to real users, look at real data, and find out what's actually going wrong before deciding what to fix.
Map how people actually move through the product, then rebuild the structure around that, not around the org chart.
Build it as a system, not a one-off screen, so it still holds together after the tenth new feature.
Stay close to engineering through the build, so what ships actually matches what was designed.
Leading design across B2B, EdTech, and enterprise, including the 0 to 1 build of Ribaso and the learning experience for Nirva Learning.
Owned UX for 8+ CRM products. Heatmap data showed the real drop-off point, fixing it lifted lead generation 40% and cut bounce rate 20%.
Delivered 6+ mobile-first websites for clients across time zones, lifting click-through rate 45% on the flows I redesigned.
Focus: UX Research, Wireframing, Visual Design, Usability Testing, Accessibility (WCAG 2.1), Interaction Design, and Scalable Design Systems.