Portfolio / Selected Work

Selected work

Screenshot of the Ribaso homepage: an insurance technology company and its insurance distribution platform
2026 · Insurance Technology

Ribaso, a 0 to 1 Insurance Technology Suite

Ribaso is an insurance technology company with four products. I designed all four, led by the flagship insurance platform, defining core user journeys, a unified RFQ pipeline, and cross-platform design systems across web, desktop, iOS, and Android.

0 to 1 Product Design B2B SaaS User Flows Design Systems
Outcome: Replaced multiple disconnected portals with one unified workflow for RFQs, quote comparison, and commission reconciliation.
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Screenshot of the igus Chainflex India B2B cable catalogue homepage
2025 to 2026 · Industrial Enterprise

igus Chainflex India, Complex Product Discovery

Simplified product discovery for 1,200+ specialized cable products. Re-engineered parametric filters, technical data sheets, and CAD downloads around engineers' and procurement teams' purchasing behaviors.

UX Research Information Architecture B2B E-Commerce WooCommerce
Outcome: Delivered a scalable B2B e-commerce experience that makes complex technical specifications immediately actionable without oversimplifying engineering requirements.
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Screenshot of the Vinyaara premium women's care storefront homepage
Aug 2026 · Premium D2C

Vinyaara, Premium Women's Care Built From Scratch

Designed and built a full D2C storefront for a premium menstrual care brand, giving a category that usually feels clinical a calm, editorial identity instead.

UX Design Website Development D2C E-Commerce
Outcome: A live storefront that carries the brand's comfort-first positioning through every screen, not just the product copy.
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Screenshot of the House of Ishaani Banarasi saree store homepage
2025 · B2C / D2C E-Commerce

House of Ishaani, a Three-Dimensional Taxonomy

Built a luxury e-commerce experience from the ground up for a Banarasi handloom brand. Replaced an unstructured flat catalog with a three-dimensional taxonomy (occasion, weave, and material).

Shopify Taxonomy Architecture E-Commerce WCAG 2.1 AAA
Outcome: Delivered a scalable product taxonomy that supports continuous collection expansion without requiring site restructuring.
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Screenshot of the Nutriahaar dietitian-led nutrition practice homepage
2025 · Health & Nutrition

Nutriahaar, Clinical Expertise Made Accessible

Rebuilt the site for a dietitian-led nutrition practice so individual and corporate clients each got a clear path, and booking finally felt simple enough to finish.

HealthTech Website Development Booking Flow
Outcome: 12+ individual appointments booked in the first month, and 4+ corporate inquiries generated.
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Open to Product Design Roles where I can help shape and build what comes next.

I don't stop at designing the experience. I can also help bring the first version to life, giving engineering a stronger starting point to build from.

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